Perception of Brand Personality of Urban Cultural Heritage: A Case Study of Qiming Li, Jiangmen, Guangdong
Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the value of the place. Place branding is not merely a...
| Main Authors: | , |
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| Format: | Article |
| Language: | zho |
| Published: |
Editorial Committee of Tropical Geography
2022-01-01
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| Series: | Redai dili |
| Subjects: | |
| Online Access: | http://www.rddl.com.cn/CN/10.13284/j.cnki.rddl.003419 |