LATERAL MARKETING IN THE CONTEXT OF THE SUCCESSFUL PRODUCT POLICY OF WINERIES IN THE REPUBLIC OF MOLDOVA
This scientific publication is aimed at solving application of lateral marketing the issues of in the context of commodity policy of wineries in the Republic of Moldova. Currently, Moldovan wineries face with a high level of competition,both in foreign and domestic market of alcoholic beverage...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of the Economic Studies of Moldova
2016-06-01
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| Series: | Economica |
| Subjects: | |
| Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/151/ec_2016_2_GhenovaS_ProciucN.pdf?sequence=1&isAllowed=y |
| Summary: | This scientific publication is aimed at solving application of
lateral marketing the issues of in the context of commodity
policy of wineries in the Republic of Moldova. Currently, Moldovan
wineries face with a high level of competition,both in foreign and domestic market of alcoholic beverages, which leads to an unstable dynamics of growth of volumes of production and sales of
their products. We have also studied examples of applying the lateral technology of Moldovan wineries, which revealed the level of the problem and their implementation. Along with this, a
number of recommendations have been made in the framework of lateral marketing at the product level, market and marketing mix, allowing increasing the efficiency of commodity policy of domestic wineries. |
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| ISSN: | 1810-9136 1810-9136 |