LATERAL MARKETING IN THE CONTEXT OF THE SUCCESSFUL PRODUCT POLICY OF WINERIES IN THE REPUBLIC OF MOLDOVA

LATERAL MARKETING IN THE CONTEXT OF THE SUCCESSFUL PRODUCT POLICY OF WINERIES IN THE REPUBLIC OF MOLDOVA

This scientific publication is aimed at solving application of lateral marketing the issues of in the context of commodity policy of wineries in the Republic of Moldova. Currently, Moldovan wineries face with a high level of competition,both in foreign and domestic market of alcoholic beverage...

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Bibliographic Details
Main Authors: Svetlana GHENOVA, Natalia PROCIUC
Format: Article
Language:English
Published: Academy of the Economic Studies of Moldova 2016-06-01
Series:Economica
Subjects:
product policy
wineries of Republic of Moldova
lateral marketing
lateral techniques
Online Access:http://irek.ase.md/xmlui/bitstream/handle/123456789/151/ec_2016_2_GhenovaS_ProciucN.pdf?sequence=1&isAllowed=y

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