The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia

This study aims to increase the knowledge on relations between corporate social responsibility (CSR), employee commitment, and firm performance in Serbia. The theoretical part of the article analyzes the relations between CSR and firm performances, as well as CSR and employee commitment, based on av...

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Main Authors: Slobodan Marić, Nemanja Berber, Agneš Slavić, Marko Aleksić
Format: Article
Language:English
Published: SAGE Publishing 2021-08-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440211037668
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author Slobodan Marić
Nemanja Berber
Agneš Slavić
Marko Aleksić
author_facet Slobodan Marić
Nemanja Berber
Agneš Slavić
Marko Aleksić
author_sort Slobodan Marić
collection DOAJ
description This study aims to increase the knowledge on relations between corporate social responsibility (CSR), employee commitment, and firm performance in Serbia. The theoretical part of the article analyzes the relations between CSR and firm performances, as well as CSR and employee commitment, based on available world-wide research results. The empirical part of the article presents the research results for large companies in Serbia, regarding the relations between CSR and firm performance, CSR and employee commitment, and the mediating role of employee commitment on the relationship between CSR and firm performances. The sample consists of 53 large companies, each with more than 250 employees. The database was compiled between October 2019 and March 2020 using self-developed questionnaires. PLS-SEM analysis was implemented to uncover the relationship that exists between the variables. The authors determined that there was no direct effect of CSR on firm performances, but positive, statistically significant effects on employee commitment. Although the direct effect is missing, employee commitment has a positive mediation effect on CSR-firm performance link. The concluding part of the article outlines the theoretical and practical implications, acknowledges research limitations, and offers future research directions.
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spelling doaj.art-2ff36e1445164febbd55b02571867ac42022-12-21T23:28:52ZengSAGE PublishingSAGE Open2158-24402021-08-011110.1177/21582440211037668The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in SerbiaSlobodan Marić0Nemanja Berber1Agneš Slavić2Marko Aleksić3University of Novi Sad, Faculty of Economics in, Subotica, Republic of SerbiaUniversity of Novi Sad, Faculty of Economics in, Subotica, Republic of SerbiaUniversity of Novi Sad, Faculty of Economics in, Subotica, Republic of SerbiaUniversity of Novi Sad, Faculty of Economics in, Subotica, Republic of SerbiaThis study aims to increase the knowledge on relations between corporate social responsibility (CSR), employee commitment, and firm performance in Serbia. The theoretical part of the article analyzes the relations between CSR and firm performances, as well as CSR and employee commitment, based on available world-wide research results. The empirical part of the article presents the research results for large companies in Serbia, regarding the relations between CSR and firm performance, CSR and employee commitment, and the mediating role of employee commitment on the relationship between CSR and firm performances. The sample consists of 53 large companies, each with more than 250 employees. The database was compiled between October 2019 and March 2020 using self-developed questionnaires. PLS-SEM analysis was implemented to uncover the relationship that exists between the variables. The authors determined that there was no direct effect of CSR on firm performances, but positive, statistically significant effects on employee commitment. Although the direct effect is missing, employee commitment has a positive mediation effect on CSR-firm performance link. The concluding part of the article outlines the theoretical and practical implications, acknowledges research limitations, and offers future research directions.https://doi.org/10.1177/21582440211037668
spellingShingle Slobodan Marić
Nemanja Berber
Agneš Slavić
Marko Aleksić
The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia
SAGE Open
title The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia
title_full The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia
title_fullStr The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia
title_full_unstemmed The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia
title_short The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia
title_sort mediating role of employee commitment in the relationship between corporate social responsibility and firm performance in serbia
url https://doi.org/10.1177/21582440211037668
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