‘On-Board Experience’: A Study on First and Business Class Frequent Flyers
Competition among airline companies demands for a constant and careful evaluation of emerging consumer trends. The demand for on-board services was explored through a means-end study. 40 first and business class frequent flyers were interviewed in order to uncover the individual values associated wi...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2017-10-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/12617 |
| _version_ | 1797348073682239488 |
|---|---|
| author | Nadia Olivero |
| author_facet | Nadia Olivero |
| author_sort | Nadia Olivero |
| collection | DOAJ |
| description | Competition among airline companies demands for a constant and careful evaluation of emerging consumer trends. The demand for on-board services was explored through a means-end study. 40 first and business class frequent flyers were interviewed in order to uncover the individual values associated with their motivations towards products and services. Results showed the significance of spiritual self-development, self-care and relational values as main drivers for multiple needs explaining preferences for health, information and communication related products within an experiential framework. Managerial implications for innovation are discussed.
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| first_indexed | 2024-03-08T11:58:15Z |
| format | Article |
| id | doaj.art-2ffac7af1beb4317b65f9c62c1397def |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-03-08T11:58:15Z |
| publishDate | 2017-10-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-2ffac7af1beb4317b65f9c62c1397def2024-01-23T20:40:37ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192017-10-013‘On-Board Experience’: A Study on First and Business Class Frequent FlyersNadia OliveroCompetition among airline companies demands for a constant and careful evaluation of emerging consumer trends. The demand for on-board services was explored through a means-end study. 40 first and business class frequent flyers were interviewed in order to uncover the individual values associated with their motivations towards products and services. Results showed the significance of spiritual self-development, self-care and relational values as main drivers for multiple needs explaining preferences for health, information and communication related products within an experiential framework. Managerial implications for innovation are discussed. https://symphonya.unicusano.it/article/view/12617Product InnovationConsumer ResearchMeans-End InterviewsOn-Board ServicesFrequent Flyers DemandGlobal Tourism |
| spellingShingle | Nadia Olivero ‘On-Board Experience’: A Study on First and Business Class Frequent Flyers Symphonya Product Innovation Consumer Research Means-End Interviews On-Board Services Frequent Flyers Demand Global Tourism |
| title | ‘On-Board Experience’: A Study on First and Business Class Frequent Flyers |
| title_full | ‘On-Board Experience’: A Study on First and Business Class Frequent Flyers |
| title_fullStr | ‘On-Board Experience’: A Study on First and Business Class Frequent Flyers |
| title_full_unstemmed | ‘On-Board Experience’: A Study on First and Business Class Frequent Flyers |
| title_short | ‘On-Board Experience’: A Study on First and Business Class Frequent Flyers |
| title_sort | on board experience a study on first and business class frequent flyers |
| topic | Product Innovation Consumer Research Means-End Interviews On-Board Services Frequent Flyers Demand Global Tourism |
| url | https://symphonya.unicusano.it/article/view/12617 |
| work_keys_str_mv | AT nadiaolivero onboardexperienceastudyonfirstandbusinessclassfrequentflyers |