‘On-Board Experience’: A Study on First and Business Class Frequent Flyers
Competition among airline companies demands for a constant and careful evaluation of emerging consumer trends. The demand for on-board services was explored through a means-end study. 40 first and business class frequent flyers were interviewed in order to uncover the individual values associated wi...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2017-10-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/12617 |