Animal-Welfare Activists vs. the Calgary Stampede: “That’s Entertainment?”
The reputation of the Calgary Stampede, the world’s largest outdoor rodeo which attracts more than one million visitors, has been shaken after the death of six horses in 2010. Animal-welfare advocates, who oppose the use of animals in entertainment, pressure the Stampede every year to stop cruel...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2012-04-01
|
| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2012Killingsworth.pdf |
| Summary: | The reputation of the Calgary Stampede, the world’s largest outdoor rodeo which
attracts more than one million visitors, has been shaken after the death of six horses in
2010. Animal-welfare advocates, who oppose the use of animals in entertainment,
pressure the Stampede every year to stop cruel events such as calf-roping steerwrestling
and chuckwagon racing. After the death of the six horses, animal-welfare
advocates were more vocal than ever through social and traditional media channels,
resulting in a reputational loss for the Stampede in 2010 compared to 2009. This case
study is explored in three parts. |
|---|---|
| ISSN: | 1942-4604 1942-4604 |