Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil
This article analyzes the way in which the series Un si grand soleil participates in the Montpellier territorial narrative: what is the image of the metropolis and, more broadly, of the Montpellier territory in the series, and how do local actors seize it, in a logic of valorization of the territory...
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| Format: | Article |
| Language: | English |
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Université Lille 1
2023-06-01
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| Series: | Territoire en Mouvement |
| Subjects: | |
| Online Access: | http://journals.openedition.org/tem/10461 |
| _version_ | 1797787978890739712 |
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| author | Marie-Laure Poulot |
| author_facet | Marie-Laure Poulot |
| author_sort | Marie-Laure Poulot |
| collection | DOAJ |
| description | This article analyzes the way in which the series Un si grand soleil participates in the Montpellier territorial narrative: what is the image of the metropolis and, more broadly, of the Montpellier territory in the series, and how do local actors seize it, in a logic of valorization of the territory, with the aim of improving its image and its attractiveness? After analyzing the spatial selection of the representation of Montpellier at the local and regional levels, we will see how the series is part of both a mythology of the city of Montpellier as an instrument of metropolitan marketing and promotion of the city and in a broader imaginary of Mediterranean cities. Finally, the tourist instrumentalization of the series will be discussed, between the environment of reception, economic development and narration. |
| first_indexed | 2024-03-13T01:29:51Z |
| format | Article |
| id | doaj.art-30167d4051b14efb833bb71cbafa0889 |
| institution | Directory Open Access Journal |
| issn | 1950-5698 |
| language | English |
| last_indexed | 2024-03-13T01:29:51Z |
| publishDate | 2023-06-01 |
| publisher | Université Lille 1 |
| record_format | Article |
| series | Territoire en Mouvement |
| spelling | doaj.art-30167d4051b14efb833bb71cbafa08892023-07-04T09:07:30ZengUniversité Lille 1Territoire en Mouvement1950-56982023-06-01Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleilMarie-Laure PoulotThis article analyzes the way in which the series Un si grand soleil participates in the Montpellier territorial narrative: what is the image of the metropolis and, more broadly, of the Montpellier territory in the series, and how do local actors seize it, in a logic of valorization of the territory, with the aim of improving its image and its attractiveness? After analyzing the spatial selection of the representation of Montpellier at the local and regional levels, we will see how the series is part of both a mythology of the city of Montpellier as an instrument of metropolitan marketing and promotion of the city and in a broader imaginary of Mediterranean cities. Finally, the tourist instrumentalization of the series will be discussed, between the environment of reception, economic development and narration.http://journals.openedition.org/tem/10461TV SeriesMontpellierterritorial narrativetourism developmentimaginary |
| spellingShingle | Marie-Laure Poulot Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil Territoire en Mouvement TV Series Montpellier territorial narrative tourism development imaginary |
| title | Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil |
| title_full | Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil |
| title_fullStr | Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil |
| title_full_unstemmed | Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil |
| title_short | Quand Montpellier se raconte. Constructions territoriales, marketing urbain et mise en tourisme dans la série télévisée Un si grand soleil |
| title_sort | quand montpellier se raconte constructions territoriales marketing urbain et mise en tourisme dans la serie televisee un si grand soleil |
| topic | TV Series Montpellier territorial narrative tourism development imaginary |
| url | http://journals.openedition.org/tem/10461 |
| work_keys_str_mv | AT marielaurepoulot quandmontpellierseraconteconstructionsterritorialesmarketingurbainetmiseentourismedanslaserieteleviseeunsigrandsoleil |