Drivers of extent of commercialization of potato farming through digital marketing platforms in Nakuru County, Kenya

Drivers of extent of commercialization of potato farming through digital marketing platforms in Nakuru County, Kenya

Digital agricultural marketing platforms have emerged as one of the key tools for facilitating farmers’ access to markets. While previous studies have predominantly focused on examining factors influencing adoption of these platforms, there remains a gap in understanding factors that determine the p...

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Bibliographic Details
Main Authors: Florence Maina, John Mburu, Hillary Nyang’anga
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-02-01
Series:Frontiers in Sustainable Food Systems
Subjects:
commercialization
platforms
digitalization
marketing
extent
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2024.1307978/full

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