Successful Green Branding, a New Shift in Brand Strategy: Why and how it works
Outsourcing is rather a new way of doing business and optimising a company's processes. The paper offers an overview of the definitions of the term, which are the benefits and the risks of the choice of outsourcing and how should this decision be made. Using various sources, we tried to create...
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2015-07-01
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| Series: | Romanian Economic Journal |
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| Online Access: | http://www.rejournal.eu/article/successful-green-branding-new-shift-brand-strategy-why-and-how-it-works |
| _version_ | 1818012859853963264 |
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| author | Victor Danciu |
| author_facet | Victor Danciu |
| author_sort | Victor Danciu |
| collection | DOAJ |
| description | Outsourcing is rather a new way of doing business and optimising a company's processes. The paper offers an overview of the definitions of the term, which are the benefits and the risks of the choice of outsourcing and how should this decision be made. Using various sources, we tried to create a proper image of this industry and explain what it will be still growing in the future. The study aims to address the global landscape and then focus on Romania's position on the market by using data provided by the National Bank of Romania and the International Monetary Fund, as well as consultancy companies. |
| first_indexed | 2024-04-14T06:25:58Z |
| format | Article |
| id | doaj.art-3040e71a61994088839425c850ceda64 |
| institution | Directory Open Access Journal |
| issn | 1454-4296 2286-2056 |
| language | English |
| last_indexed | 2024-04-14T06:25:58Z |
| publishDate | 2015-07-01 |
| publisher | Editura ASE Bucuresti |
| record_format | Article |
| series | Romanian Economic Journal |
| spelling | doaj.art-3040e71a61994088839425c850ceda642022-12-22T02:07:50ZengEditura ASE BucurestiRomanian Economic Journal1454-42962286-20562015-07-01XVIII564764Successful Green Branding, a New Shift in Brand Strategy: Why and how it worksVictor Danciu0Bucharest University of Economic Studies, Bucharest, Romania dvictorsambotin @yahoo.comOutsourcing is rather a new way of doing business and optimising a company's processes. The paper offers an overview of the definitions of the term, which are the benefits and the risks of the choice of outsourcing and how should this decision be made. Using various sources, we tried to create a proper image of this industry and explain what it will be still growing in the future. The study aims to address the global landscape and then focus on Romania's position on the market by using data provided by the National Bank of Romania and the International Monetary Fund, as well as consultancy companies.http://www.rejournal.eu/article/successful-green-branding-new-shift-brand-strategy-why-and-how-it-worksgreen brandgreen brandinggreen positioningeco-innovationgreen value co-creationgreen communication |
| spellingShingle | Victor Danciu Successful Green Branding, a New Shift in Brand Strategy: Why and how it works Romanian Economic Journal green brand green branding green positioning eco-innovation green value co-creation green communication |
| title | Successful Green Branding, a New Shift in Brand Strategy: Why and how it works |
| title_full | Successful Green Branding, a New Shift in Brand Strategy: Why and how it works |
| title_fullStr | Successful Green Branding, a New Shift in Brand Strategy: Why and how it works |
| title_full_unstemmed | Successful Green Branding, a New Shift in Brand Strategy: Why and how it works |
| title_short | Successful Green Branding, a New Shift in Brand Strategy: Why and how it works |
| title_sort | successful green branding a new shift in brand strategy why and how it works |
| topic | green brand green branding green positioning eco-innovation green value co-creation green communication |
| url | http://www.rejournal.eu/article/successful-green-branding-new-shift-brand-strategy-why-and-how-it-works |
| work_keys_str_mv | AT victordanciu successfulgreenbrandinganewshiftinbrandstrategywhyandhowitworks |