Consumers’ Understanding of Ultra-Processed Foods

Food classification systems have been proposed to improve food quality criteria. Among these systems, “processing level” has been used as a criterion. NOVA classification, as the denotation “ultra-processed” food (UPF), has been widely used in different countries. However, even though some studies h...

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Main Authors: Juliana Sarmiento-Santos, Melissa B. N. Souza, Lydia S. Araujo, Juliana M. V. Pion, Rosemary A. Carvalho, Fernanda M. Vanin
Format: Article
Language:English
Published: MDPI AG 2022-05-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/11/9/1359
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author Juliana Sarmiento-Santos
Melissa B. N. Souza
Lydia S. Araujo
Juliana M. V. Pion
Rosemary A. Carvalho
Fernanda M. Vanin
author_facet Juliana Sarmiento-Santos
Melissa B. N. Souza
Lydia S. Araujo
Juliana M. V. Pion
Rosemary A. Carvalho
Fernanda M. Vanin
author_sort Juliana Sarmiento-Santos
collection DOAJ
description Food classification systems have been proposed to improve food quality criteria. Among these systems, “processing level” has been used as a criterion. NOVA classification, as the denotation “ultra-processed” food (UPF), has been widely used in different countries. However, even though some studies have pointed out some controversial aspects, no study has evaluated its comprehension by the population where it is used as reference. Therefore, this study explored the understanding of the term UPF for Brazilian consumers, where this denotation has been used in the last 8 years. A questionnaire was used, with questions referring to different aspects of self-assessment of knowledge about UPF. Altogether, 939 valid participants completed the questionnaire, and 81.9% of them declared to know the term UPF. For 78.2%, a better definition for UPF should be “foods that have gone through many processes in industry”. Finally, it was concluded that the term UPF is still confusing for most Brazilians, indicating the risk of use and the urgent necessity to improve the classifications systems and consequently consumer understanding. Only when all parties interested in healthy food work together could this problem be solved.
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spelling doaj.art-306cfd94cd1e429e848256e0ae001bf52023-11-23T08:14:21ZengMDPI AGFoods2304-81582022-05-01119135910.3390/foods11091359Consumers’ Understanding of Ultra-Processed FoodsJuliana Sarmiento-Santos0Melissa B. N. Souza1Lydia S. Araujo2Juliana M. V. Pion3Rosemary A. Carvalho4Fernanda M. Vanin5Laboratory of Bread and Dough Process (LAPROPAMA), Food Engineering Department, Faculty of Animal Science and Food Engineering (USP/FZEA), University of São Paulo, Av. Duque de Caxias Norte 225, Pirassununga 13635-900, SP, BrazilLaboratory of Bread and Dough Process (LAPROPAMA), Food Engineering Department, Faculty of Animal Science and Food Engineering (USP/FZEA), University of São Paulo, Av. Duque de Caxias Norte 225, Pirassununga 13635-900, SP, BrazilLaboratory of Bread and Dough Process (LAPROPAMA), Food Engineering Department, Faculty of Animal Science and Food Engineering (USP/FZEA), University of São Paulo, Av. Duque de Caxias Norte 225, Pirassununga 13635-900, SP, BrazilNOZ Pesquisa e Inteligência, Rua Cauowaá, 1575-92, São Paulo 01258-011, SP, BrazilFood Engineering Department, Macromolecules Functionality Multi-User Center (CEMFUM), Faculty of Animal Science and Food Engineering (USP/FZEA), University of São Paulo, Av. Duque de Caxias Norte 225, Pirassununga 13635-900, SP, BrazilLaboratory of Bread and Dough Process (LAPROPAMA), Food Engineering Department, Faculty of Animal Science and Food Engineering (USP/FZEA), University of São Paulo, Av. Duque de Caxias Norte 225, Pirassununga 13635-900, SP, BrazilFood classification systems have been proposed to improve food quality criteria. Among these systems, “processing level” has been used as a criterion. NOVA classification, as the denotation “ultra-processed” food (UPF), has been widely used in different countries. However, even though some studies have pointed out some controversial aspects, no study has evaluated its comprehension by the population where it is used as reference. Therefore, this study explored the understanding of the term UPF for Brazilian consumers, where this denotation has been used in the last 8 years. A questionnaire was used, with questions referring to different aspects of self-assessment of knowledge about UPF. Altogether, 939 valid participants completed the questionnaire, and 81.9% of them declared to know the term UPF. For 78.2%, a better definition for UPF should be “foods that have gone through many processes in industry”. Finally, it was concluded that the term UPF is still confusing for most Brazilians, indicating the risk of use and the urgent necessity to improve the classifications systems and consequently consumer understanding. Only when all parties interested in healthy food work together could this problem be solved.https://www.mdpi.com/2304-8158/11/9/1359offer intentionNOVA classificationbaby foodconsumer knowledgefood processing level
spellingShingle Juliana Sarmiento-Santos
Melissa B. N. Souza
Lydia S. Araujo
Juliana M. V. Pion
Rosemary A. Carvalho
Fernanda M. Vanin
Consumers’ Understanding of Ultra-Processed Foods
Foods
offer intention
NOVA classification
baby food
consumer knowledge
food processing level
title Consumers’ Understanding of Ultra-Processed Foods
title_full Consumers’ Understanding of Ultra-Processed Foods
title_fullStr Consumers’ Understanding of Ultra-Processed Foods
title_full_unstemmed Consumers’ Understanding of Ultra-Processed Foods
title_short Consumers’ Understanding of Ultra-Processed Foods
title_sort consumers understanding of ultra processed foods
topic offer intention
NOVA classification
baby food
consumer knowledge
food processing level
url https://www.mdpi.com/2304-8158/11/9/1359
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AT rosemaryacarvalho consumersunderstandingofultraprocessedfoods
AT fernandamvanin consumersunderstandingofultraprocessedfoods