Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists
The present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory–descriptive design was adopted in the present research. A research instrument was de...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-08-01
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| Series: | Administrative Sciences |
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| Online Access: | https://www.mdpi.com/2076-3387/12/3/98 |
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| author | Ramjit Singh Parikshat Singh Manhas Mudasir Ahmad Mir Joana A. Quintela |
| author_facet | Ramjit Singh Parikshat Singh Manhas Mudasir Ahmad Mir Joana A. Quintela |
| author_sort | Ramjit Singh |
| collection | DOAJ |
| description | The present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory–descriptive design was adopted in the present research. A research instrument was developed based on previous literature and was tested for a pilot study to check validity and reliability. A purposive sampling technique was used to collect the data from tourists who have gained spa experience. A total of 264 usable responses were received after distributing 400 questionnaires. The data were screened, processed, and analyzed using the SPSS 22.0 and Smart-PLS 2.0. The investigation showed that intrinsic motivation, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of experience, positive emotions, and life satisfaction; it was also found that experience mediates the relationship between autonomy, positive emotions, and life satisfaction. Positive emotions and life satisfaction were mediators in the relationship between experience and loyalty. Finally, the findings showed that destination images moderated the relationship between experience, positive emotions, and life satisfaction. The results of this investigation can be helpful for both the research community and marketers interested in investigating the well-being of tourists and destination loyalty. |
| first_indexed | 2024-03-10T01:03:23Z |
| format | Article |
| id | doaj.art-307cc57183e448b7ad9f705032616046 |
| institution | Directory Open Access Journal |
| issn | 2076-3387 |
| language | English |
| last_indexed | 2024-03-10T01:03:23Z |
| publishDate | 2022-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Administrative Sciences |
| spelling | doaj.art-307cc57183e448b7ad9f7050326160462023-11-23T14:29:58ZengMDPI AGAdministrative Sciences2076-33872022-08-011239810.3390/admsci12030098Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness TouristsRamjit Singh0Parikshat Singh Manhas1Mudasir Ahmad Mir2Joana A. Quintela3Department of Tourism Studies, Central University of Kashmir, Ganderbal 191201, Jammu & Kashmir, IndiaSchool of Hospitality and Tourism Management, University of Jammu, Jammu 180006, Jammu & Kashmir, IndiaDepartment of Tourism Studies, Central University of Kashmir, Ganderbal 191201, Jammu & Kashmir, IndiaDepartment of Tourism, Heritage and Culture, Portucalense University, 4200-072 Porto, PortugalThe present research aims to determine the relationship between the construct of autonomy, intrinsic motivation, and tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory–descriptive design was adopted in the present research. A research instrument was developed based on previous literature and was tested for a pilot study to check validity and reliability. A purposive sampling technique was used to collect the data from tourists who have gained spa experience. A total of 264 usable responses were received after distributing 400 questionnaires. The data were screened, processed, and analyzed using the SPSS 22.0 and Smart-PLS 2.0. The investigation showed that intrinsic motivation, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of experience, positive emotions, and life satisfaction; it was also found that experience mediates the relationship between autonomy, positive emotions, and life satisfaction. Positive emotions and life satisfaction were mediators in the relationship between experience and loyalty. Finally, the findings showed that destination images moderated the relationship between experience, positive emotions, and life satisfaction. The results of this investigation can be helpful for both the research community and marketers interested in investigating the well-being of tourists and destination loyalty.https://www.mdpi.com/2076-3387/12/3/98tourist experiencelife satisfactionpositive emotionsloyaltymediationspa-wellness |
| spellingShingle | Ramjit Singh Parikshat Singh Manhas Mudasir Ahmad Mir Joana A. Quintela Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists Administrative Sciences tourist experience life satisfaction positive emotions loyalty mediation spa-wellness |
| title | Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists |
| title_full | Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists |
| title_fullStr | Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists |
| title_full_unstemmed | Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists |
| title_short | Investigating the Relationship between Experience, Well-Being, and Loyalty: A Study of Wellness Tourists |
| title_sort | investigating the relationship between experience well being and loyalty a study of wellness tourists |
| topic | tourist experience life satisfaction positive emotions loyalty mediation spa-wellness |
| url | https://www.mdpi.com/2076-3387/12/3/98 |
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