MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH

This paper investigates how Millennial leaders perceive themselves in their leadership role and whether generational cohort stereotypes prevail with ascending hierarchy levels. There is a lack of research, which applies generational cohort stereotypes to Millennials in a leadership context. This lim...

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Main Authors: Louisa Grotkamp, Janina Magdalena Schaumann, Philipp Riehm
Format: Article
Language:English
Published: Universitas Gadjah Mada 2020-08-01
Series:Journal of Leadership in Organizations
Subjects:
Online Access:https://journal.ugm.ac.id/leadership/article/view/57406
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author Louisa Grotkamp
Janina Magdalena Schaumann
Philipp Riehm
author_facet Louisa Grotkamp
Janina Magdalena Schaumann
Philipp Riehm
author_sort Louisa Grotkamp
collection DOAJ
description This paper investigates how Millennial leaders perceive themselves in their leadership role and whether generational cohort stereotypes prevail with ascending hierarchy levels. There is a lack of research, which applies generational cohort stereotypes to Millennials in a leadership context. This limits our understanding of this generational cohort and how its members can benefit organizations in their role as leaders. Millennials in leadership positions are a new and underresearched phenomenon. Therefore, an explorative, qualitative research approach was followed, including interviews at 15 organizations from different industry segments in Germany. The data was analyzed through a qualitative content analysis. The study shows that Millennial leaders displayed generational stereotypes, but also adapt their behavior to corporate structures. This is problematic since it can limit Generation Ys’ value creating potential for organizations (e.g. driving innovation). This study contributes novel insights on Millennial leadership and organizational challenges in integrating this generational cohort within corporate structures. Organizations are advised to support the development of structures and processes that allow Millennials to unfold their potential. Directions for future research are outlined to further investigate this new phenomenon.
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spelling doaj.art-308098111ba44eaca0b346bc48d9d3f02022-12-22T01:19:43ZengUniversitas Gadjah MadaJournal of Leadership in Organizations2656-88292656-88102020-08-012210.22146/jlo.5740627489MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACHLouisa Grotkamp0Janina Magdalena Schaumann1Philipp Riehm2Macromedia University of Applied SciencesMacromedia University of Applied SciencesMacromedia University of Applied SciencesThis paper investigates how Millennial leaders perceive themselves in their leadership role and whether generational cohort stereotypes prevail with ascending hierarchy levels. There is a lack of research, which applies generational cohort stereotypes to Millennials in a leadership context. This limits our understanding of this generational cohort and how its members can benefit organizations in their role as leaders. Millennials in leadership positions are a new and underresearched phenomenon. Therefore, an explorative, qualitative research approach was followed, including interviews at 15 organizations from different industry segments in Germany. The data was analyzed through a qualitative content analysis. The study shows that Millennial leaders displayed generational stereotypes, but also adapt their behavior to corporate structures. This is problematic since it can limit Generation Ys’ value creating potential for organizations (e.g. driving innovation). This study contributes novel insights on Millennial leadership and organizational challenges in integrating this generational cohort within corporate structures. Organizations are advised to support the development of structures and processes that allow Millennials to unfold their potential. Directions for future research are outlined to further investigate this new phenomenon.https://journal.ugm.ac.id/leadership/article/view/57406cohort stereotypesgeneration yleadershipleadership stylemillennials
spellingShingle Louisa Grotkamp
Janina Magdalena Schaumann
Philipp Riehm
MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH
Journal of Leadership in Organizations
cohort stereotypes
generation y
leadership
leadership style
millennials
title MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH
title_full MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH
title_fullStr MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH
title_full_unstemmed MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH
title_short MILLENNIAL LEADERS’ DISPLAY OF GENERATIONAL COHORT STEREOTYPES: A QUALITATIVE RESEARCH APPROACH
title_sort millennial leaders display of generational cohort stereotypes a qualitative research approach
topic cohort stereotypes
generation y
leadership
leadership style
millennials
url https://journal.ugm.ac.id/leadership/article/view/57406
work_keys_str_mv AT louisagrotkamp millennialleadersdisplayofgenerationalcohortstereotypesaqualitativeresearchapproach
AT janinamagdalenaschaumann millennialleadersdisplayofgenerationalcohortstereotypesaqualitativeresearchapproach
AT philippriehm millennialleadersdisplayofgenerationalcohortstereotypesaqualitativeresearchapproach