THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN
Terminological diversity of hypertext theory and the structure of German Internet advertising hypertexts are viewed and analyzed in the paper. The most important node in a hypertext structure is the entering node. In most cases the entering node appears as an animated banner. This animated ...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2013-06-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/161 |
| Summary: | Terminological diversity of hypertext theory and the structure of German Internet advertising hypertexts are viewed and analyzed in the paper. The most important node in a hypertext structure is the entering node. In most cases the entering node appears as an animated banner. This animated banner can have the “plot” which increases the effectiveness of advertisement influence. |
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| ISSN: | 2078-8975 2078-8983 |