THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN
Terminological diversity of hypertext theory and the structure of German Internet advertising hypertexts are viewed and analyzed in the paper. The most important node in a hypertext structure is the entering node. In most cases the entering node appears as an animated banner. This animated ...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2013-06-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/161 |
| _version_ | 1797781402159153152 |
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| author | A. M. Tupikova |
| author_facet | A. M. Tupikova |
| author_sort | A. M. Tupikova |
| collection | DOAJ |
| description | Terminological diversity of hypertext theory and the structure of German Internet advertising hypertexts are viewed and analyzed in the paper. The most important node in a hypertext structure is the entering node. In most cases the entering node appears as an animated banner. This animated banner can have the “plot” which increases the effectiveness of advertisement influence. |
| first_indexed | 2024-03-12T23:56:49Z |
| format | Article |
| id | doaj.art-3084389b9cd34b02aaf845df8f04d8ff |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:56:49Z |
| publishDate | 2013-06-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-3084389b9cd34b02aaf845df8f04d8ff2023-07-13T12:08:34ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832013-06-0102-2172178161THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDRENA. M. Tupikova0Kemerovo State UniversityTerminological diversity of hypertext theory and the structure of German Internet advertising hypertexts are viewed and analyzed in the paper. The most important node in a hypertext structure is the entering node. In most cases the entering node appears as an animated banner. This animated banner can have the “plot” which increases the effectiveness of advertisement influence.https://vestnik.kemsu.ru/jour/article/view/161hypertextnodeverbally and graphically mixed textsinternet advertising |
| spellingShingle | A. M. Tupikova THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN Вестник Кемеровского государственного университета hypertext node verbally and graphically mixed texts internet advertising |
| title | THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN |
| title_full | THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN |
| title_fullStr | THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN |
| title_full_unstemmed | THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN |
| title_short | THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN |
| title_sort | structure of german internet advertising hypertexts for children |
| topic | hypertext node verbally and graphically mixed texts internet advertising |
| url | https://vestnik.kemsu.ru/jour/article/view/161 |
| work_keys_str_mv | AT amtupikova thestructureofgermaninternetadvertisinghypertextsforchildren AT amtupikova structureofgermaninternetadvertisinghypertextsforchildren |