THE STRUCTURE OF GERMAN INTERNET ADVERTISING HYPERTEXTS FOR CHILDREN

Terminological diversity of hypertext theory and the structure of German Internet advertising hypertexts are viewed and analyzed in the paper. The most important node in a hypertext structure is the entering node. In most cases the entering  node  appears  as  an  animated  banner.  This  animated  ...

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Bibliographic Details
Main Author: A. M. Tupikova
Format: Article
Language:English
Published: Kemerovo State University 2013-06-01
Series:Вестник Кемеровского государственного университета
Subjects:
Online Access:https://vestnik.kemsu.ru/jour/article/view/161

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