CALCULATION OF THE DIGITAL TWIN OF THE SALES FUNNEL

Commercial activity has always been influenced by the competitive environment and its spread to the online space is the next stage of development and a defining trend for the nearest time horizon. The changes in the business landscape influenced by COVID19 pose new challenges for marketers and entre...

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Bibliographic Details
Main Authors: S. M. Sergeev, S. E. Barykin, N. V. Ostrovskaya, V. K. Yadykin
Format: Article
Language:Russian
Published: Real Economics Publishing House 2021-01-01
Series:Стратегические решения и риск-менеджмент
Subjects:
Online Access:https://www.jsdrm.ru/jour/article/view/909