LAS ALIANZAS ESTRATÉGICAS INTERNACIONALES. EL IMPACTO DEL ORIGEN DEL SOCIO EN LA RELACIÓN
The strategic alliances are a phenomenon that has experienced a great increase in the last years. The reasons are the changes that the international environment is producing. That is to say, the globalization process determines the creation of alliances, becoming an essential element to create and t...
Main Authors: | Rosario García Cruz, Jorge Arenas Gaitán |
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Format: | Article |
Language: | English |
Published: |
Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén
2007-12-01
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Series: | Revista de Estudios Empresariales. Segunda Época |
Subjects: | |
Online Access: | http://revistaselectronicas.ujaen.es/index.php/REE/article/view/386/345 |
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