The strategic use of inserts in the Brazilian presidential elections
The aim of this article is to analyze the communication strategies of presidential candidates during the elections held in 2006 and 2010. The focus is on the strategic component of electoral inserts and the methodology consists of investigating how candidates choose to distribute these inserts in th...
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|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Brazilian Association of Political Communication Scholars
2012-01-01
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| Series: | Revista Compolítica |
| Subjects: | |
| Online Access: | http://compolitica.org/revista/index.php/revista/article/view/62/48 |
| _version_ | 1818083587599106048 |
|---|---|
| author | Felipe Borba |
| author_facet | Felipe Borba |
| author_sort | Felipe Borba |
| collection | DOAJ |
| description | The aim of this article is to analyze the communication strategies of presidential candidates during the elections held in 2006 and 2010. The focus is on the strategic component of electoral inserts and the methodology consists of investigating how candidates choose to distribute these inserts in the programming of television networks. The results indicate that the candidates pursue different strategies influenced basically by three variables: electoral legislation, their standing in polls and the difference of resources available. In parallel, the article debates the role of the regulation of electoral advertising and how this set of rules influences the level of information of campaigns, the occurrence of attacks, and party strategies. Overall, 2,993 electoral inserts were examined. |
| first_indexed | 2024-12-10T19:40:22Z |
| format | Article |
| id | doaj.art-30a4d89890a140e88e20ff98ae73bd55 |
| institution | Directory Open Access Journal |
| issn | 2236-4781 |
| language | Portuguese |
| last_indexed | 2024-12-10T19:40:22Z |
| publishDate | 2012-01-01 |
| publisher | Brazilian Association of Political Communication Scholars |
| record_format | Article |
| series | Revista Compolítica |
| spelling | doaj.art-30a4d89890a140e88e20ff98ae73bd552022-12-22T01:36:00ZporBrazilian Association of Political Communication ScholarsRevista Compolítica2236-47812012-01-012293120The strategic use of inserts in the Brazilian presidential electionsFelipe BorbaThe aim of this article is to analyze the communication strategies of presidential candidates during the elections held in 2006 and 2010. The focus is on the strategic component of electoral inserts and the methodology consists of investigating how candidates choose to distribute these inserts in the programming of television networks. The results indicate that the candidates pursue different strategies influenced basically by three variables: electoral legislation, their standing in polls and the difference of resources available. In parallel, the article debates the role of the regulation of electoral advertising and how this set of rules influences the level of information of campaigns, the occurrence of attacks, and party strategies. Overall, 2,993 electoral inserts were examined.http://compolitica.org/revista/index.php/revista/article/view/62/48Electionselectoral campaignsinsertsspots |
| spellingShingle | Felipe Borba The strategic use of inserts in the Brazilian presidential elections Revista Compolítica Elections electoral campaigns inserts spots |
| title | The strategic use of inserts in the Brazilian presidential elections |
| title_full | The strategic use of inserts in the Brazilian presidential elections |
| title_fullStr | The strategic use of inserts in the Brazilian presidential elections |
| title_full_unstemmed | The strategic use of inserts in the Brazilian presidential elections |
| title_short | The strategic use of inserts in the Brazilian presidential elections |
| title_sort | strategic use of inserts in the brazilian presidential elections |
| topic | Elections electoral campaigns inserts spots |
| url | http://compolitica.org/revista/index.php/revista/article/view/62/48 |
| work_keys_str_mv | AT felipeborba thestrategicuseofinsertsinthebrazilianpresidentialelections AT felipeborba strategicuseofinsertsinthebrazilianpresidentialelections |