Marketing Management in the Sphere of Hotel and Tourist Services

The relevance of marketing activity management study in the hotel and tourism business organizations is urgent due to increased competition for customers among the organizations of the industry and the tourism industry in general. Deepening competition among hotels hotel industry leads to the fact t...

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Bibliographic Details
Main Authors:	Natalia Ye. Goryushkina, Dmitry V. Shkurkin, Antonina S. Petrenko, Sergey Y. Demin, Natalia S. Yarovaya
Format:	Article
Language:	English
Published:	EconJournals 2016-07-01
Series:	International Review of Management and Marketing
Subjects:	marketing services management competition innovation
Online Access:	https://dergipark.org.tr/tr/pub/irmm/issue/32100/355597?publisher=http-www-cag-edu-tr-ilhan-ozturk