The Efficiency of SMM as an Instrument of the Sales Policy of Enterprise

The Efficiency of SMM as an Instrument of the Sales Policy of Enterprise

The article is aimed at studying the impact of SMM on the sales activities of enterprise; substantiating the expediency of using SMM as a product promotion tool; grouping and determining the indicators of efficiency of the use of social networks in business activities. As a result of the study, the...

Full description

Bibliographic Details
Main Authors: Lysa Svitlana S., Kulik Anna V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2022-01-01
Series:Bìznes Inform
Subjects:
e-commerce
online trade
social media marketing (smm)
sales
Online Access:https://www.business-inform.net/export_pdf/business-inform-2022-1_0-pages-432_437.pdf

Similar Items

Similar Items