CYBER PUBLIC RELATIONS STRATEGY IN ANTICIPATING THE PANDEMIC EFFECTS ON CAFÉ BUSINESS: The Case of #ngopidirumah Movement by Anomali Coffee
The COVID-19 pandemic triggered the #ngopidirumah movement, which was campaigned on social media by Anomali Coffee as a local coffee shop to adjust consumers' lifestyles during quarantine at home implementing Cyber Public Relations (CPR). This article analyzes the performance of CPR in the #n...
| Váldodahkkit: | , |
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| Materiálatiipa: | Artihkal |
| Giella: | English |
| Almmustuhtton: |
Universitas Bakrie
2020-08-01
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| Ráidu: | Journal Communication Spectrum |
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| Liŋkkat: | https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/2101 |