Mediatization of the Media as Industrial Transformation

The article implements the idea of mediatization as a process of transformation of the mass communication industry. Nowadays, the current system of mass communication is under the pressure of digital transit, which is transgressive in nature and breaks traditional business patterns, requires busines...

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Bibliographic Details
Main Author: Viktor P. Kolomiets
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2021-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/viewFile/29852/20199