Marketing tools for the digitalization of trade

Marketing tools for the digitalization of trade

The Digital Revolution had a significant impact on the sphere of circulation in general, and on trade in particular. The use of online marketing communication tools allows vendors to target their offers and select information or marketing messages based on the individual interests and behavior of co...

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Bibliographic Details
Main Authors: Krasyuk Irina, Yanenko Marina, Asfondiarova Irina, Illarionova Ksenia, Katkova Nina, Muhutdinov R.R.
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Subjects:
digitalization
trade
innovation
consumer
quality
marketing
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/18/e3sconf_aquaculture2023_01046.pdf

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