Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation
Big-data analytics is gaining substantial attention due to its contribution to the process of determining business strategy and providing valuable information for the design and development of service innovation. The principal objective of this research is to study the adoption of big-data analytics...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-03-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-0760/9/3/29 |
| _version_ | 1811322901178089472 |
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| author | Nopsaran Thuethongchai Tatri Taiphapoon Achara Chandrachai Sipat Triukose |
| author_facet | Nopsaran Thuethongchai Tatri Taiphapoon Achara Chandrachai Sipat Triukose |
| author_sort | Nopsaran Thuethongchai |
| collection | DOAJ |
| description | Big-data analytics is gaining substantial attention due to its contribution to the process of determining business strategy and providing valuable information for the design and development of service innovation. The principal objective of this research is to study the adoption of big-data analytics for service innovation. The focus will be on leveraging features of data analytics to capture genuine customer’s requirements from the communication data through the digital service channel. This study used mixed methods research of documentary research, with supplementary semi-structured interviews. The interviews were conducted with 11 executive managements who have more than ten years of experience in data analytics or service development. The result of the research found that organizations in the services industry are using big data analytics to build capabilities to gain competitive advantages as well as the ability to rapidly and accurately respond to the market’s demands. The process of adopting big-data analytics for service innovation described in this article consists of seven essential procedural steps that impact the success of the development of service innovation, and also considered with the objective of increasing effectiveness in opportunity identification and reduce complexity in the fuzzy frond-end service innovation development theory. |
| first_indexed | 2024-04-13T13:44:26Z |
| format | Article |
| id | doaj.art-30feb092ed6e4e9da3d521fbf8de983d |
| institution | Directory Open Access Journal |
| issn | 2076-0760 |
| language | English |
| last_indexed | 2024-04-13T13:44:26Z |
| publishDate | 2020-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Social Sciences |
| spelling | doaj.art-30feb092ed6e4e9da3d521fbf8de983d2022-12-22T02:44:31ZengMDPI AGSocial Sciences2076-07602020-03-01932910.3390/socsci9030029socsci9030029Adopt Big-Data Analytics to Explore and Exploit the New Value for Service InnovationNopsaran Thuethongchai0Tatri Taiphapoon1Achara Chandrachai2Sipat Triukose3Technopreneurship and Innovation Management Program, Chulalongkorn University, Bangkok 10330, ThailandFaculty of Communication Arts, Chulalongkorn University, Bangkok 10330, ThailandChulalongkorn Business School, Chulalongkorn University, Bangkok 10330, ThailandResearch Group on Applied Computer Engineering Technology for Medicine and Healthcare, Big-data Analytics and IoT Center (CUBIC), Chulalongkorn University, Bangkok 10330, ThailandBig-data analytics is gaining substantial attention due to its contribution to the process of determining business strategy and providing valuable information for the design and development of service innovation. The principal objective of this research is to study the adoption of big-data analytics for service innovation. The focus will be on leveraging features of data analytics to capture genuine customer’s requirements from the communication data through the digital service channel. This study used mixed methods research of documentary research, with supplementary semi-structured interviews. The interviews were conducted with 11 executive managements who have more than ten years of experience in data analytics or service development. The result of the research found that organizations in the services industry are using big data analytics to build capabilities to gain competitive advantages as well as the ability to rapidly and accurately respond to the market’s demands. The process of adopting big-data analytics for service innovation described in this article consists of seven essential procedural steps that impact the success of the development of service innovation, and also considered with the objective of increasing effectiveness in opportunity identification and reduce complexity in the fuzzy frond-end service innovation development theory.https://www.mdpi.com/2076-0760/9/3/29opportunity identificationservice innovationnew service developmentbig-data analyticsdata analytics |
| spellingShingle | Nopsaran Thuethongchai Tatri Taiphapoon Achara Chandrachai Sipat Triukose Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation Social Sciences opportunity identification service innovation new service development big-data analytics data analytics |
| title | Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation |
| title_full | Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation |
| title_fullStr | Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation |
| title_full_unstemmed | Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation |
| title_short | Adopt Big-Data Analytics to Explore and Exploit the New Value for Service Innovation |
| title_sort | adopt big data analytics to explore and exploit the new value for service innovation |
| topic | opportunity identification service innovation new service development big-data analytics data analytics |
| url | https://www.mdpi.com/2076-0760/9/3/29 |
| work_keys_str_mv | AT nopsaranthuethongchai adoptbigdataanalyticstoexploreandexploitthenewvalueforserviceinnovation AT tatritaiphapoon adoptbigdataanalyticstoexploreandexploitthenewvalueforserviceinnovation AT acharachandrachai adoptbigdataanalyticstoexploreandexploitthenewvalueforserviceinnovation AT sipattriukose adoptbigdataanalyticstoexploreandexploitthenewvalueforserviceinnovation |