Theatre and Marketing Drama as the Instrument of Profit
Marketing is the area that is constantly evolving and expanding with the market development, and aims to lay the theoretical foundation for the strategy of the business market. In marketing theory, success on the market is most often associated with understanding and satisfying market needs (consume...
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| Format: | Article |
| Language: | English |
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Center for Philosophy of Media and Media Research
2016-09-01
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| Series: | In Medias Res |
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| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/9/I.%20Ukropina,%20Teatar%20i%20marketing%20Drama%20kao%20instrument%20profita.pdf |