CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM
In this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. In the end of this pap...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2014-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1688 |
| _version_ | 1811343401565552640 |
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| author | E. Ivokhin Almodars Barraq Subhi Kaml |
| author_facet | E. Ivokhin Almodars Barraq Subhi Kaml |
| author_sort | E. Ivokhin |
| collection | DOAJ |
| description | In this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. In the end of this paper we shall formulate the task of investigation of the post optimality solution of optimal Television Adverts Selection with respect to time allocated for every group adverts. |
| first_indexed | 2024-04-13T19:28:46Z |
| format | Article |
| id | doaj.art-3126a7da7c0645488d4582d0d9d4c65d |
| institution | Directory Open Access Journal |
| issn | 1728-2667 2079-908X |
| language | deu |
| last_indexed | 2024-04-13T19:28:46Z |
| publishDate | 2014-06-01 |
| publisher | Publishing Center "Kyiv University" |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj.art-3126a7da7c0645488d4582d0d9d4c65d2022-12-22T02:33:14ZdeuPublishing Center "Kyiv University"Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2014-06-016159162110.17721/1728-2667.2014/159-6/3CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEME. Ivokhin0Almodars Barraq Subhi Kaml1Taras Shevchenko National University of Kyiv, KyivTaras Shevchenko National University of Kyiv, KyivIn this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. In the end of this paper we shall formulate the task of investigation of the post optimality solution of optimal Television Adverts Selection with respect to time allocated for every group adverts.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1688advertisementsinteger programmingknapsack problemfuzzy linear programmingsensitivity analysis |
| spellingShingle | E. Ivokhin Almodars Barraq Subhi Kaml CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка advertisements integer programming knapsack problem fuzzy linear programming sensitivity analysis |
| title | CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM |
| title_full | CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM |
| title_fullStr | CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM |
| title_full_unstemmed | CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM |
| title_short | CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM |
| title_sort | case study in optimal television adverts selection as knapsack problem |
| topic | advertisements integer programming knapsack problem fuzzy linear programming sensitivity analysis |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1688 |
| work_keys_str_mv | AT eivokhin casestudyinoptimaltelevisionadvertsselectionasknapsackproblem AT almodarsbarraqsubhikaml casestudyinoptimaltelevisionadvertsselectionasknapsackproblem |