CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM

CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM

In this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. In the end of this pap...

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Bibliographic Details
Main Authors:	E. Ivokhin, Almodars Barraq Subhi Kaml
Format:	Article
Language:	deu
Published:	Publishing Center "Kyiv University" 2014-06-01
Series:	Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Subjects:	advertisements integer programming knapsack problem fuzzy linear programming sensitivity analysis
Online Access:	http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1688

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