Social desirability bias in qualitative health research

ABSTRACT The objective of this essay is to discuss the social desirability bias in qualitative health research. The social desirability bias consists of a systematic research error, in which the participant presents answers that are more socially acceptable than their true opinions or behaviors. Qua...

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Bibliographic Details
Main Author: José Patrício Bispo Júnior
Format: Article
Language:English
Published: Universidade de São Paulo 2022-12-01
Series:Revista de Saúde Pública
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-89102022000100282&tlng=en