Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines

This study aims to examine the euphemisms employed by three Pakistani English-language newspapers, namely Dawn, The Express Tribune, and The News International. This study also identify the types and functions of euphemisms in Pakistani English language newspapers. For this purpose, Random-sampling...

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Main Authors: Amna Fayyaz, Maimoona Abdulaziz, Inshah Urooj
Format: Article
Language:English
Published: University of Management and Technology 2023-03-01
Series:Journal of Communication and Cultural Trends
Subjects:
Online Access:https://journals.umt.edu.pk/index.php/jcct/article/view/2672
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author Amna Fayyaz
Maimoona Abdulaziz
Inshah Urooj
author_facet Amna Fayyaz
Maimoona Abdulaziz
Inshah Urooj
author_sort Amna Fayyaz
collection DOAJ
description This study aims to examine the euphemisms employed by three Pakistani English-language newspapers, namely Dawn, The Express Tribune, and The News International. This study also identify the types and functions of euphemisms in Pakistani English language newspapers. For this purpose, Random-sampling model was deployed to select the Pakistani English language newspapers published in Dawn, The Express Tribune, and The News International. Furthermore, purposive sampling is adopted to make the decision regarding the selected 15 headlines possessing  euphemisms in each newspaper.  A checklist is implied to identify the types and functions of euphemisms being used in English language newspapers in Pakistan. Qualitative methodology as a data analysis approach and exploratory methodology as a research design were implied to answer the research questions about the types and functions of euphemistic words being used in headlines of Pakistani English language newspapers.  The findings indicated that Pakistani English newspapers writers were abundantly using major types of euphemism, namely semantic change, shortening, and borrowing in their headlines. The results revealed that functions of euphemisms, such as modalizing, criticizing, evaluating, informing, accusing, and requesting are identified in the headlines of these Pakistani English-language newspapers. The current study is beneficial for making people cognizant of the usage of words that replace the triggers/harshness with gentle and polite impressions.
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spelling doaj.art-3138164af287453a8c2dc054575024122023-06-01T06:23:12ZengUniversity of Management and TechnologyJournal of Communication and Cultural Trends2706-91412706-915X2023-03-015110.32350/jcct.51.01Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines Amna Fayyaz0Maimoona Abdulaziz1Inshah Urooj2Department of English, Govt. College Women University Sialkot, Pakistan Department of English, Riphah International University Faisalabad, Pakistan Department of English Language and Literature, The University of Faisalabad, PakistanThis study aims to examine the euphemisms employed by three Pakistani English-language newspapers, namely Dawn, The Express Tribune, and The News International. This study also identify the types and functions of euphemisms in Pakistani English language newspapers. For this purpose, Random-sampling model was deployed to select the Pakistani English language newspapers published in Dawn, The Express Tribune, and The News International. Furthermore, purposive sampling is adopted to make the decision regarding the selected 15 headlines possessing  euphemisms in each newspaper.  A checklist is implied to identify the types and functions of euphemisms being used in English language newspapers in Pakistan. Qualitative methodology as a data analysis approach and exploratory methodology as a research design were implied to answer the research questions about the types and functions of euphemistic words being used in headlines of Pakistani English language newspapers.  The findings indicated that Pakistani English newspapers writers were abundantly using major types of euphemism, namely semantic change, shortening, and borrowing in their headlines. The results revealed that functions of euphemisms, such as modalizing, criticizing, evaluating, informing, accusing, and requesting are identified in the headlines of these Pakistani English-language newspapers. The current study is beneficial for making people cognizant of the usage of words that replace the triggers/harshness with gentle and polite impressions. https://journals.umt.edu.pk/index.php/jcct/article/view/2672English languageeuphemismheadlinesPakistani English newspapersPakistani newspaper writers
spellingShingle Amna Fayyaz
Maimoona Abdulaziz
Inshah Urooj
Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines
Journal of Communication and Cultural Trends
English language
euphemism
headlines
Pakistani English newspapers
Pakistani newspaper writers
title Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines
title_full Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines
title_fullStr Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines
title_full_unstemmed Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines
title_short Role of Euphemisms: An Analysis of English Language Newspapers’ Headlines
title_sort role of euphemisms an analysis of english language newspapers headlines
topic English language
euphemism
headlines
Pakistani English newspapers
Pakistani newspaper writers
url https://journals.umt.edu.pk/index.php/jcct/article/view/2672
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AT inshahurooj roleofeuphemismsananalysisofenglishlanguagenewspapersheadlines