Like It or Not: Facebook Advertising Triggers
Nowadays, Facebook is considered to be the most important social network worldwide, becoming a part of many people’s daily lives. Some users might find Facebook advertising very useful and easy to use and others might find it disturbing and they are tired of seeing it everywhere or some might not ev...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2019-01-01
|
| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/08/15-1.pdf |
| _version_ | 1818456704494338048 |
|---|---|
| author | Adriana Manolică Teodora Roman Alina Ioana Roman |
| author_facet | Adriana Manolică Teodora Roman Alina Ioana Roman |
| author_sort | Adriana Manolică |
| collection | DOAJ |
| description | Nowadays, Facebook is considered to be the most important social network worldwide, becoming a part of many people’s daily lives. Some users might find Facebook advertising very useful and easy to use and others might find it disturbing and they are tired of seeing it everywhere or some might not even notice it. And is known that how the customers perceive advertising is strongly related with whether or not they would click on a Facebook advertising. So, what triggers the consumers exposed to Facebook advertising? Our research aims to find out what makes the customer click on a Facebook advertising, what elements attracts the customer. The outcome of the research will show us if people enjoy Facebook advertising and if they are attracted by emotional triggers, offers or photos. |
| first_indexed | 2024-12-14T22:30:54Z |
| format | Article |
| id | doaj.art-31603daff0be4e67aa3ed97722d5571a |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-14T22:30:54Z |
| publishDate | 2019-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-31603daff0be4e67aa3ed97722d5571a2022-12-21T22:45:15ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272019-01-01XIX1450456Like It or Not: Facebook Advertising TriggersAdriana Manolică0Teodora Roman1Alina Ioana Roman2“Alexandru Ioan Cuza” University of Iași“Alexandru Ioan Cuza” University of Iași“Alexandru Ioan Cuza” University of IașiNowadays, Facebook is considered to be the most important social network worldwide, becoming a part of many people’s daily lives. Some users might find Facebook advertising very useful and easy to use and others might find it disturbing and they are tired of seeing it everywhere or some might not even notice it. And is known that how the customers perceive advertising is strongly related with whether or not they would click on a Facebook advertising. So, what triggers the consumers exposed to Facebook advertising? Our research aims to find out what makes the customer click on a Facebook advertising, what elements attracts the customer. The outcome of the research will show us if people enjoy Facebook advertising and if they are attracted by emotional triggers, offers or photos.http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/08/15-1.pdfonline advertisingFacebook advertisingFacebook advertising triggersoffer adsphoto ads |
| spellingShingle | Adriana Manolică Teodora Roman Alina Ioana Roman Like It or Not: Facebook Advertising Triggers Ovidius University Annals: Economic Sciences Series online advertising Facebook advertising Facebook advertising triggers offer ads photo ads |
| title | Like It or Not: Facebook Advertising Triggers |
| title_full | Like It or Not: Facebook Advertising Triggers |
| title_fullStr | Like It or Not: Facebook Advertising Triggers |
| title_full_unstemmed | Like It or Not: Facebook Advertising Triggers |
| title_short | Like It or Not: Facebook Advertising Triggers |
| title_sort | like it or not facebook advertising triggers |
| topic | online advertising Facebook advertising Facebook advertising triggers offer ads photo ads |
| url | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/08/15-1.pdf |
| work_keys_str_mv | AT adrianamanolica likeitornotfacebookadvertisingtriggers AT teodoraroman likeitornotfacebookadvertisingtriggers AT alinaioanaroman likeitornotfacebookadvertisingtriggers |