Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance
The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obt...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Walisongo Semarang
2023-12-01
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| Series: | Prosperity |
| Subjects: | |
| Online Access: | https://journal.walisongo.ac.id/index.php/prosperity/article/view/14676 |