The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs
The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were analy...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2014-11-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | https://www.business-and-management.org/paper.php?id=103 |
| _version_ | 1797902490560102400 |
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| author | Didonet, R. S. Frega, R. J. Toaldo, M. M. A. Diaz, G. |
| author_facet | Didonet, R. S. Frega, R. J. Toaldo, M. M. A. Diaz, G. |
| author_sort | Didonet, R. S. |
| collection | DOAJ |
| description | The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were analysed by confirmatory factorial analysis (CFA) to verify the relationships. The findings show that market orientation indirectly and positively influences performance via supply chain integration. The direct relationship between market orientation (MO) and supply chain integration (SCI) was also confirmed. Likewise, the relationship between market orientation and supply chain integration was found to be strong and positive. The findings suggest that the generation of information in market oriented SMEs favours their sharing information both inter- and intra-organizational. A discussion of these findings, the implications for practice, and proposals for further research are provided. |
| first_indexed | 2024-04-10T09:18:32Z |
| format | Article |
| id | doaj.art-317a1bf8dad840c1869e0761d779c723 |
| institution | Directory Open Access Journal |
| issn | 1753-0296 |
| language | English |
| last_indexed | 2024-04-10T09:18:32Z |
| publishDate | 2014-11-01 |
| publisher | International Journal of Business Science and Applied Management |
| record_format | Article |
| series | International Journal of Business Science and Applied Management |
| spelling | doaj.art-317a1bf8dad840c1869e0761d779c7232023-02-20T18:13:46ZengInternational Journal of Business Science and Applied ManagementInternational Journal of Business Science and Applied Management1753-02962014-11-01921629The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEsDidonet, R. S.Frega, R. J.Toaldo, M. M. A.Diaz, G.The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were analysed by confirmatory factorial analysis (CFA) to verify the relationships. The findings show that market orientation indirectly and positively influences performance via supply chain integration. The direct relationship between market orientation (MO) and supply chain integration (SCI) was also confirmed. Likewise, the relationship between market orientation and supply chain integration was found to be strong and positive. The findings suggest that the generation of information in market oriented SMEs favours their sharing information both inter- and intra-organizational. A discussion of these findings, the implications for practice, and proposals for further research are provided.https://www.business-and-management.org/paper.php?id=103market orientationsupply chain integrationperformancesmes |
| spellingShingle | Didonet, R. S. Frega, R. J. Toaldo, M. M. A. Diaz, G. The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs International Journal of Business Science and Applied Management market orientation supply chain integration performance smes |
| title | The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs |
| title_full | The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs |
| title_fullStr | The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs |
| title_full_unstemmed | The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs |
| title_short | The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs |
| title_sort | role of supply chain integration in the relationship between market orientation and performance in smes |
| topic | market orientation supply chain integration performance smes |
| url | https://www.business-and-management.org/paper.php?id=103 |
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