The Role of Supply Chain Integration in the Relationship between Market Orientation and Performance in SMEs
The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were analy...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2014-11-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | https://www.business-and-management.org/paper.php?id=103 |