Visualizing Cosmetics Packaging Colour in the Republic of China
During the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02045.pdf |
| _version_ | 1819126591147474944 |
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| author | Bian Xiangyang Lu Wenli Chen Yijin |
| author_facet | Bian Xiangyang Lu Wenli Chen Yijin |
| author_sort | Bian Xiangyang |
| collection | DOAJ |
| description | During the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on the visual psychology, the paper analyzes the psychological characteristics of cosmetics packaging colour in the Republic of China. It can be seen that cosmetics packaging used colour to convey product information to consumers. Meanwhile, it meets the request of consumers for product colorization. |
| first_indexed | 2024-12-22T07:58:28Z |
| format | Article |
| id | doaj.art-317d03b5928b44489f0fcfc330f7ae64 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-22T07:58:28Z |
| publishDate | 2020-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-317d03b5928b44489f0fcfc330f7ae642022-12-21T18:33:19ZengEDP SciencesE3S Web of Conferences2267-12422020-01-011790204510.1051/e3sconf/202017902045e3sconf_ewre2020_02045Visualizing Cosmetics Packaging Colour in the Republic of ChinaBian Xiangyang0Lu Wenli1Chen Yijin2College of Fashion and Design, Donghua UniversityCollege of Fashion and Design, Donghua UniversityCollege of Fashion and Design, Donghua UniversityDuring the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on the visual psychology, the paper analyzes the psychological characteristics of cosmetics packaging colour in the Republic of China. It can be seen that cosmetics packaging used colour to convey product information to consumers. Meanwhile, it meets the request of consumers for product colorization.https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02045.pdf |
| spellingShingle | Bian Xiangyang Lu Wenli Chen Yijin Visualizing Cosmetics Packaging Colour in the Republic of China E3S Web of Conferences |
| title | Visualizing Cosmetics Packaging Colour in the Republic of China |
| title_full | Visualizing Cosmetics Packaging Colour in the Republic of China |
| title_fullStr | Visualizing Cosmetics Packaging Colour in the Republic of China |
| title_full_unstemmed | Visualizing Cosmetics Packaging Colour in the Republic of China |
| title_short | Visualizing Cosmetics Packaging Colour in the Republic of China |
| title_sort | visualizing cosmetics packaging colour in the republic of china |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/39/e3sconf_ewre2020_02045.pdf |
| work_keys_str_mv | AT bianxiangyang visualizingcosmeticspackagingcolourintherepublicofchina AT luwenli visualizingcosmeticspackagingcolourintherepublicofchina AT chenyijin visualizingcosmeticspackagingcolourintherepublicofchina |