Perceptions of franchise stakeholders on trust in franchising relationships
Franchising plays a crucial role to the growth of emerging economies like South Africa. It brings together two entrepreneurs with individual goals of wealth creation to work together as franchisor and franchisee. However, this relationship is susceptible to risks such as free-riding and opportunism...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2020-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_16_vol_9_1__2020_uj.pdf |