Designing a Model for the Relationship Between Marketing Activities and Organization Performance: Meta-Analysis on the Moderating Role of Research Topic Characteristics
The role of marketing in explaining firms’ business performance has received significant attention throughout the history of the marketing discipline. Over the past two decades, researchers have considerably enhanced the conceptual understanding of the role of marketing in enabling firms to create...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2016-12-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10468 |