University social responsibility strategy: a case study
AbstractUniversity Social Responsibility (USR), as an innovative management approach in the university environment, has given Higher Education Institutions the opportunity to strengthen their commitment to society. In this context, the present study focuses on the evaluation of a decentralization st...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Education |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/2331186X.2024.2332854 |
| _version_ | 1797216282500661248 |
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| author | Alejandro Valencia-Arias Paula Andrea Rodríguez-Correa Alejandro Marín-Carmona Jorge Iván Zuleta-Orrego Lucia Palacios-Moya Cesar Alexander Pérez Baquedano Ada Gallegos |
| author_facet | Alejandro Valencia-Arias Paula Andrea Rodríguez-Correa Alejandro Marín-Carmona Jorge Iván Zuleta-Orrego Lucia Palacios-Moya Cesar Alexander Pérez Baquedano Ada Gallegos |
| author_sort | Alejandro Valencia-Arias |
| collection | DOAJ |
| description | AbstractUniversity Social Responsibility (USR), as an innovative management approach in the university environment, has given Higher Education Institutions the opportunity to strengthen their commitment to society. In this context, the present study focuses on the evaluation of a decentralization strategy, taking as a case study the "U en mi barrio" program of the Instituto Tecnológico Metropolitano (ITM), with the purpose of benefiting communities in vulnerable situations in Medellin Colombia. The central objective is to analyze the perception of these beneficiaries regarding USR, focusing on the relevance of said program. To carry out this research, a survey was administered to a group of 242 students who participated in the program. The collected data were analyzed using a Partial Least Squares Structural Equation Model (PLS-SEM). The results obtained reveal that the perception of the impact of the program as a USR strategy implemented by the ITM is substantially influenced by the effectiveness of the internal management of the program and the results generated in terms of research. These findings suggest the importance of focusing on university marketing strategies to promote and disseminate these strategic actions, with the aim of strengthening the promotion of responsible and sustainable education in the city. |
| first_indexed | 2024-04-24T11:43:29Z |
| format | Article |
| id | doaj.art-319d4f817cab444caf951955ec501503 |
| institution | Directory Open Access Journal |
| issn | 2331-186X |
| language | English |
| last_indexed | 2024-04-24T11:43:29Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Education |
| spelling | doaj.art-319d4f817cab444caf951955ec5015032024-04-09T13:59:28ZengTaylor & Francis GroupCogent Education2331-186X2024-12-0111110.1080/2331186X.2024.2332854University social responsibility strategy: a case studyAlejandro Valencia-Arias0Paula Andrea Rodríguez-Correa1Alejandro Marín-Carmona2Jorge Iván Zuleta-Orrego3Lucia Palacios-Moya4Cesar Alexander Pérez Baquedano5Ada Gallegos6Escuela de Ingeniería Industrial, Universidad Señor de Sipán, Chiclayo, PeruInstituto de Investigaciones y Estudios de la Mujer, Universidad Ricardo Palma, Santiago de Surco, PeruFacultad de Ciencias Económicas y Administrativas y Económicas, Instituto Tecnológico Metropolitano, Medellín, ColombiaFacultad de Ciencias Económicas y Administrativas y Económicas, Instituto Tecnológico Metropolitano, Medellín, ColombiaCentro de Investigaciones de Escolme, Institución Universitaria Escolme, Medellín, ColombiaEscuela de Derecho, Universidad Señor de Sipán, Chiclayo, PeruEscuela Profesional de Ciencia Política, Universidad Nacional Mayor de San Marcos, Lima, PeruAbstractUniversity Social Responsibility (USR), as an innovative management approach in the university environment, has given Higher Education Institutions the opportunity to strengthen their commitment to society. In this context, the present study focuses on the evaluation of a decentralization strategy, taking as a case study the "U en mi barrio" program of the Instituto Tecnológico Metropolitano (ITM), with the purpose of benefiting communities in vulnerable situations in Medellin Colombia. The central objective is to analyze the perception of these beneficiaries regarding USR, focusing on the relevance of said program. To carry out this research, a survey was administered to a group of 242 students who participated in the program. The collected data were analyzed using a Partial Least Squares Structural Equation Model (PLS-SEM). The results obtained reveal that the perception of the impact of the program as a USR strategy implemented by the ITM is substantially influenced by the effectiveness of the internal management of the program and the results generated in terms of research. These findings suggest the importance of focusing on university marketing strategies to promote and disseminate these strategic actions, with the aim of strengthening the promotion of responsible and sustainable education in the city.https://www.tandfonline.com/doi/10.1080/2331186X.2024.2332854Decentralizationsocial responsibilityhigher educationeducational strategiesfactor analysisStephen Darwin, Universidad Alberto Hurtado, Chile |
| spellingShingle | Alejandro Valencia-Arias Paula Andrea Rodríguez-Correa Alejandro Marín-Carmona Jorge Iván Zuleta-Orrego Lucia Palacios-Moya Cesar Alexander Pérez Baquedano Ada Gallegos University social responsibility strategy: a case study Cogent Education Decentralization social responsibility higher education educational strategies factor analysis Stephen Darwin, Universidad Alberto Hurtado, Chile |
| title | University social responsibility strategy: a case study |
| title_full | University social responsibility strategy: a case study |
| title_fullStr | University social responsibility strategy: a case study |
| title_full_unstemmed | University social responsibility strategy: a case study |
| title_short | University social responsibility strategy: a case study |
| title_sort | university social responsibility strategy a case study |
| topic | Decentralization social responsibility higher education educational strategies factor analysis Stephen Darwin, Universidad Alberto Hurtado, Chile |
| url | https://www.tandfonline.com/doi/10.1080/2331186X.2024.2332854 |
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