Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness

Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness

This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we prop...

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Bibliographic Details
Main Authors: Germano Glufke Reis, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Fleury, Felipe Zambaldi
Format: Article
Language:English
Published: FUCAPE Business School 2015-01-01
Series:BBR: Brazilian Business Review
Subjects:
global mindset
culture
subsidiaries
emerging multinationals
organizational competences
Online Access:http://www.redalyc.org/articulo.oa?id=123035864003

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