Enhancing the design of wine labels

Enhancing the design of wine labels

IntroductionThe knowledge accrued through research in the domain of crossmodal correspondences has had a significant influence on a diverse array of disciplines, including behavioral studies, neuroscience, computational modeling, and notably, marketing, with the objective of aligning sensory experie...

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Bibliographic Details
Main Authors: Anders Crichton-Fock, Charles Spence, Maria Mora, Nicklas Pettersson
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-09-01
Series:Frontiers in Psychology
Subjects:
crossmodal communication
correspondence
multisensory
vision
wine assessment
complex foods
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1176794/full

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