Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products
Individual personality traits are powerful determinants of behavior, and they can profoundly influence consumer decisions as a comprehensive understanding of consumer personality traits. Their role in decision-making can improve the predictability of consumer-related behavior. In this study, data on...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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North Carolina State University
2023-09-01
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| Series: | BioResources |
| Subjects: | |
| Online Access: | https://ojs.cnr.ncsu.edu/index.php/BRJ/article/view/22780 |
| _version_ | 1797682047109562368 |
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| author | Shulan Yu Qun Zheng Tianyue Chen Hongli Zhang Xinran Chen |
| author_facet | Shulan Yu Qun Zheng Tianyue Chen Hongli Zhang Xinran Chen |
| author_sort | Shulan Yu |
| collection | DOAJ |
| description | Individual personality traits are powerful determinants of behavior, and they can profoundly influence consumer decisions as a comprehensive understanding of consumer personality traits. Their role in decision-making can improve the predictability of consumer-related behavior. In this study, data on consumers’ preferences and personality traits were collected through questionnaires using the Wood Furniture Product Characteristics Consumer Preference Scale and the Big Five Personality Inventory Simplified. Bivariate correlation analysis and stepwise multiple regression analysis were used to investigate the relationship between the Big Five personality traits (neuroticism, extraversion, openness, agreeableness, and conscientiousness) and wood furniture product characteristics consumer preferences. Correlation analysis indicated that neuroticism was correlated negatively with wood furniture product characteristic consumer preference scores. Extraversion, agreeableness, and conscientiousness were correlated positively with wood furniture product characteristic consumer preference scores. There was no correlation between openness and consumer preference. Regression analysis indicated that neuroticism, extraversion, agreeableness, and conscientiousness predicted wood furniture product trait consumer preferences. Overall, assessing personality traits can help provide insight into the psychological and behavioral characteristics of consumers when purchasing wood furniture products, allowing for a more comprehensive understanding of market demand and more effective marketing and product positioning strategies. |
| first_indexed | 2024-03-11T23:53:51Z |
| format | Article |
| id | doaj.art-31c7943e590647eeaa7896827dfc2eeb |
| institution | Directory Open Access Journal |
| issn | 1930-2126 |
| language | English |
| last_indexed | 2024-03-11T23:53:51Z |
| publishDate | 2023-09-01 |
| publisher | North Carolina State University |
| record_format | Article |
| series | BioResources |
| spelling | doaj.art-31c7943e590647eeaa7896827dfc2eeb2023-09-18T20:07:27ZengNorth Carolina State UniversityBioResources1930-21262023-09-0118474437459838Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture ProductsShulan Yu0Qun Zheng1Tianyue Chen2Hongli Zhang3Xinran Chen4College of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing 210037, ChinaCollege of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing 210037, ChinaCollege of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing 210037, ChinaCollege of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing 210037, ChinaCollege of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing 210037, ChinaIndividual personality traits are powerful determinants of behavior, and they can profoundly influence consumer decisions as a comprehensive understanding of consumer personality traits. Their role in decision-making can improve the predictability of consumer-related behavior. In this study, data on consumers’ preferences and personality traits were collected through questionnaires using the Wood Furniture Product Characteristics Consumer Preference Scale and the Big Five Personality Inventory Simplified. Bivariate correlation analysis and stepwise multiple regression analysis were used to investigate the relationship between the Big Five personality traits (neuroticism, extraversion, openness, agreeableness, and conscientiousness) and wood furniture product characteristics consumer preferences. Correlation analysis indicated that neuroticism was correlated negatively with wood furniture product characteristic consumer preference scores. Extraversion, agreeableness, and conscientiousness were correlated positively with wood furniture product characteristic consumer preference scores. There was no correlation between openness and consumer preference. Regression analysis indicated that neuroticism, extraversion, agreeableness, and conscientiousness predicted wood furniture product trait consumer preferences. Overall, assessing personality traits can help provide insight into the psychological and behavioral characteristics of consumers when purchasing wood furniture products, allowing for a more comprehensive understanding of market demand and more effective marketing and product positioning strategies.https://ojs.cnr.ncsu.edu/index.php/BRJ/article/view/22780wood furniturepersonality traitsconsumer preferencebivariate correlation analysisstepwise multiple regression analysis |
| spellingShingle | Shulan Yu Qun Zheng Tianyue Chen Hongli Zhang Xinran Chen Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products BioResources wood furniture personality traits consumer preference bivariate correlation analysis stepwise multiple regression analysis |
| title | Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products |
| title_full | Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products |
| title_fullStr | Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products |
| title_full_unstemmed | Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products |
| title_short | Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products |
| title_sort | consumer personality traits vs their preferences for the characteristics of wood furniture products |
| topic | wood furniture personality traits consumer preference bivariate correlation analysis stepwise multiple regression analysis |
| url | https://ojs.cnr.ncsu.edu/index.php/BRJ/article/view/22780 |
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