Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products

Consumer Personality Traits vs. their Preferences for the Characteristics of Wood Furniture Products

Individual personality traits are powerful determinants of behavior, and they can profoundly influence consumer decisions as a comprehensive understanding of consumer personality traits. Their role in decision-making can improve the predictability of consumer-related behavior. In this study, data on...

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Bibliographic Details
Main Authors:	Shulan Yu, Qun Zheng, Tianyue Chen, Hongli Zhang, Xinran Chen
Format:	Article
Language:	English
Published:	North Carolina State University 2023-09-01
Series:	BioResources
Subjects:	wood furniture personality traits consumer preference bivariate correlation analysis stepwise multiple regression analysis
Online Access:	https://ojs.cnr.ncsu.edu/index.php/BRJ/article/view/22780

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