The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency
This study aims to determine and explain the effect of service quality on customer loyalty at PT. Pos Indonesia (Persero), Konawe Regency Unaaha Branch. The approach used in this research is a quantitative approach. The population in this study were customers at PT. Pos Indonesia (Persero) Cabang Un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2023-03-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/1617 |
| _version_ | 1797754081250377728 |
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| author | Melati Melati Heriswanto Heriswanto |
| author_facet | Melati Melati Heriswanto Heriswanto |
| author_sort | Melati Melati |
| collection | DOAJ |
| description | This study aims to determine and explain the effect of service quality on customer loyalty at PT. Pos Indonesia (Persero), Konawe Regency Unaaha Branch. The approach used in this research is a quantitative approach. The population in this study were customers at PT. Pos Indonesia (Persero) Cabang Unaaha Konawe Regency. Service quality variable as an independent variable (X) on customer satisfaction (Y) at PT. This research uses simple linear regression analysis and the sample is 51 people. The schedule for the study was three months.The results of this study can be concluded that changes in service quality are positive and significant in increasing customer loyalty. This means that the better the quality of service provided to customers then higher of the level of customer loyalty to buy the same product in the future at PT. Pos Indonesia (Persero), Unaaha Branch. Besides, the changes in improving service quality are positive and significant in enhancing the customer loyalty. Therefore, the key to success that will be achieved in the future in enhancing the customer loyalty is by improving service quality. |
| first_indexed | 2024-03-12T17:28:19Z |
| format | Article |
| id | doaj.art-31cfc9212e5d4d40834e35fbc73ff04b |
| institution | Directory Open Access Journal |
| issn | 2477-8524 2502-8103 |
| language | English |
| last_indexed | 2024-03-12T17:28:19Z |
| publishDate | 2023-03-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj.art-31cfc9212e5d4d40834e35fbc73ff04b2023-08-05T04:58:12ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032023-03-019128028410.29210/0202316171199The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regencyMelati Melati0Heriswanto Heriswanto1Management Study Program, Faculty of Economics and Business, Lakidende University, UnaahaManagement Study Program, Faculty of Economics and Business, Lakidende University, UnaahaThis study aims to determine and explain the effect of service quality on customer loyalty at PT. Pos Indonesia (Persero), Konawe Regency Unaaha Branch. The approach used in this research is a quantitative approach. The population in this study were customers at PT. Pos Indonesia (Persero) Cabang Unaaha Konawe Regency. Service quality variable as an independent variable (X) on customer satisfaction (Y) at PT. This research uses simple linear regression analysis and the sample is 51 people. The schedule for the study was three months.The results of this study can be concluded that changes in service quality are positive and significant in increasing customer loyalty. This means that the better the quality of service provided to customers then higher of the level of customer loyalty to buy the same product in the future at PT. Pos Indonesia (Persero), Unaaha Branch. Besides, the changes in improving service quality are positive and significant in enhancing the customer loyalty. Therefore, the key to success that will be achieved in the future in enhancing the customer loyalty is by improving service quality.https://jurnal.iicet.org/index.php/jppi/article/view/1617service quality, customer loyalty. |
| spellingShingle | Melati Melati Heriswanto Heriswanto The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency JPPI (Jurnal Penelitian Pendidikan Indonesia) service quality, customer loyalty. |
| title | The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency |
| title_full | The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency |
| title_fullStr | The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency |
| title_full_unstemmed | The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency |
| title_short | The effect of service quality on customer loyalty at PT. Pos Indonesia (persero), Unaaha branch Konawe regency |
| title_sort | effect of service quality on customer loyalty at pt pos indonesia persero unaaha branch konawe regency |
| topic | service quality, customer loyalty. |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/1617 |
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