Does the Number of Likes and Views Matter?:
In an online platform, most users often lurk the contents, and these lurkers are believed not to have any power. However, social media makes it possible to examine such lurkers by showing their viewing and liking behavior as numbers. Therefore, the aim of this paper is to empirically reveal the powe...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-02-01
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| Series: | Maketingu rebyu |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/2/1/2_2021.004/_html/-char/en |