Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata
The purpose of this research is to provide conceptual and infrastructure tools for Dinas Pariwisata DKI Jakarta to improve their capabilities for evaluating business performance based on market responsiveness. Capturing market responsiveness is the initial research to make industry mapping. Research...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2012-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1334 |
| _version_ | 1797715429980897280 |
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| author | Robert Tang Herman |
| author_facet | Robert Tang Herman |
| author_sort | Robert Tang Herman |
| collection | DOAJ |
| description | The purpose of this research is to provide conceptual and infrastructure tools for Dinas Pariwisata DKI Jakarta to improve their capabilities for evaluating business performance based on market responsiveness. Capturing market responsiveness is the initial research to make industry mapping. Research steps started with secondary research to build data classification system. The second is primary research by collecting the data from market research. Data sources for secondary data were collected from Dinas Pariwisata DKI, while the primary data were collected from survey method using quetionaires addressed to the whole market. Then, analyze the data colleted with multivariate analysis of variance to develop the mapping. The result of cluster analysis distinguishes the potential market based on their responses to the industry classification, make the classification system, find the gaps and how important are they, and the another issue related to the role of the mapping system. So, this mapping system will help Dinas Pariwisata DKI to improve capabilities and the business performance based on the market responsiveness and, which is the potential market for each specific classification, know what their needs, wants and demand from that classification. This research contribution can be used to give the recommendation to Dinas Pariwisata DKI to deliver what market needs and wants to all the tourism place based on this classification resulting, to develop the market growth estimation; and for the long term is to improve the economic and market growth. |
| first_indexed | 2024-03-12T08:07:34Z |
| format | Article |
| id | doaj.art-31dec3e16b944ae0a930cc9f965953f3 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T08:07:34Z |
| publishDate | 2012-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-31dec3e16b944ae0a930cc9f965953f32023-09-02T19:25:04ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532012-05-013146147210.21512/bbr.v3i1.13341196Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi WisataRobert Tang Herman0Bina Nusantara UniversityThe purpose of this research is to provide conceptual and infrastructure tools for Dinas Pariwisata DKI Jakarta to improve their capabilities for evaluating business performance based on market responsiveness. Capturing market responsiveness is the initial research to make industry mapping. Research steps started with secondary research to build data classification system. The second is primary research by collecting the data from market research. Data sources for secondary data were collected from Dinas Pariwisata DKI, while the primary data were collected from survey method using quetionaires addressed to the whole market. Then, analyze the data colleted with multivariate analysis of variance to develop the mapping. The result of cluster analysis distinguishes the potential market based on their responses to the industry classification, make the classification system, find the gaps and how important are they, and the another issue related to the role of the mapping system. So, this mapping system will help Dinas Pariwisata DKI to improve capabilities and the business performance based on the market responsiveness and, which is the potential market for each specific classification, know what their needs, wants and demand from that classification. This research contribution can be used to give the recommendation to Dinas Pariwisata DKI to deliver what market needs and wants to all the tourism place based on this classification resulting, to develop the market growth estimation; and for the long term is to improve the economic and market growth.https://journal.binus.ac.id/index.php/BBR/article/view/1334creative industry mapping, cluster analysis, market responsiveness, market growth |
| spellingShingle | Robert Tang Herman Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata Binus Business Review creative industry mapping, cluster analysis, market responsiveness, market growth |
| title | Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata |
| title_full | Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata |
| title_fullStr | Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata |
| title_full_unstemmed | Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata |
| title_short | Penerapan Model Multivariat Analisis of Variance dalam Mengukur Persepsi Destinasi Wisata |
| title_sort | penerapan model multivariat analisis of variance dalam mengukur persepsi destinasi wisata |
| topic | creative industry mapping, cluster analysis, market responsiveness, market growth |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1334 |
| work_keys_str_mv | AT roberttangherman penerapanmodelmultivariatanalisisofvariancedalammengukurpersepsidestinasiwisata |