Teaching Cases in Management - Amendopar

This study is a teaching case that deals with a managerial problem faced by a medium-size Brazilian company. Amendopar was a family business in the peanut products industry that operated in the Brazilian market for 47 years. The Londrina, Paraná unit was operating close to its maximum production cap...

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Main Authors: Renata Cesar Torres, Rebecca Arkader, João Luiz Kupperman Garcia, Edson Montebeller
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2011-05-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1193.pdf
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author Renata Cesar Torres
Rebecca Arkader
João Luiz Kupperman Garcia
Edson Montebeller
author_facet Renata Cesar Torres
Rebecca Arkader
João Luiz Kupperman Garcia
Edson Montebeller
author_sort Renata Cesar Torres
collection DOAJ
description This study is a teaching case that deals with a managerial problem faced by a medium-size Brazilian company. Amendopar was a family business in the peanut products industry that operated in the Brazilian market for 47 years. The Londrina, Paraná unit was operating close to its maximum production capacity, imposing a limit to the company’s growth. Having an already well established position in its state of origin, the owners were considering expanding into other markets. There was also interest on their part because of the tax benefits they would reap by establishing a new production unit in São Paulo State. However, the challenge at this time was to decide whether it was the right time to make this move and how much investment would be required. These decisions would be made at a meeting to be held and for which the Industrial Director was preparing.
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spelling doaj.art-31e49b0f62984da28d0e1a502724454d2023-09-03T10:44:59ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492011-05-01153538556Teaching Cases in Management - AmendoparRenata Cesar TorresRebecca ArkaderJoão Luiz Kupperman GarciaEdson MontebellerThis study is a teaching case that deals with a managerial problem faced by a medium-size Brazilian company. Amendopar was a family business in the peanut products industry that operated in the Brazilian market for 47 years. The Londrina, Paraná unit was operating close to its maximum production capacity, imposing a limit to the company’s growth. Having an already well established position in its state of origin, the owners were considering expanding into other markets. There was also interest on their part because of the tax benefits they would reap by establishing a new production unit in São Paulo State. However, the challenge at this time was to decide whether it was the right time to make this move and how much investment would be required. These decisions would be made at a meeting to be held and for which the Industrial Director was preparing.http://www.anpad.org.br/periodicos/arq_pdf/a_1193.pdfcapacityoperations strategyproject financial analysis.
spellingShingle Renata Cesar Torres
Rebecca Arkader
João Luiz Kupperman Garcia
Edson Montebeller
Teaching Cases in Management - Amendopar
RAC: Revista de Administração Contemporânea
capacity
operations strategy
project financial analysis.
title Teaching Cases in Management - Amendopar
title_full Teaching Cases in Management - Amendopar
title_fullStr Teaching Cases in Management - Amendopar
title_full_unstemmed Teaching Cases in Management - Amendopar
title_short Teaching Cases in Management - Amendopar
title_sort teaching cases in management amendopar
topic capacity
operations strategy
project financial analysis.
url http://www.anpad.org.br/periodicos/arq_pdf/a_1193.pdf
work_keys_str_mv AT renatacesartorres teachingcasesinmanagementamendopar
AT rebeccaarkader teachingcasesinmanagementamendopar
AT joaoluizkuppermangarcia teachingcasesinmanagementamendopar
AT edsonmontebeller teachingcasesinmanagementamendopar