Use of Social Commerce to Develop Intentions to Buy With Mediating Role of Social Support
Web 2.0 technology and social media have paved a new way for the communication for individuals and for the businesses of e-commerce firms. This technology has opened the opportunities to introduce new business model which incorporates several social aspects of individuals. As Social Networking Sites...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2019-06-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/702 |