Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk
Abstract Norwegian party leaders’ Facebook communication: genres and symbols of proximity This article is based on quantitative and qualitative content analyses of 1,278 status updates and 336 comments published by seven Norwegian party leaders on Facebook. Based on theories of self-presentation...
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| Format: | Article |
| Language: | English |
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Universitetsforlaget
2015-01-01
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| Series: | Norsk Medietidsskrift |
| Subjects: | |
| Online Access: | https://www.idunn.no/nmt/2015/03/facebook-kommunikasjonen_til_norske_partileiarar_sjangrar_ |
| _version_ | 1818030251346755584 |
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| author | Eirik Nymark Esperås |
| author_facet | Eirik Nymark Esperås |
| author_sort | Eirik Nymark Esperås |
| collection | DOAJ |
| description | Abstract
Norwegian party leaders’ Facebook communication: genres and symbols of proximity
This article is based on quantitative and qualitative content analyses of 1,278 status updates and 336 comments published by seven Norwegian party leaders on Facebook. Based on theories of self-presentation, personification of politics and the Scandinavian political culture, the variations in genres and strategies of legitimization in the party leaders’ communication are studied. The article finds that the party leaders use Facebook to broadcast and promote their own political activities and actions. Even though Facebook does not seem to contribute to more dialogue with voters, it is argued that the party leaders demonstrate clear images of proximity and closeness to the public. |
| first_indexed | 2024-12-10T05:32:37Z |
| format | Article |
| id | doaj.art-32480af805284f0ab37c782e3446c922 |
| institution | Directory Open Access Journal |
| issn | 0804-8452 0805-9535 |
| language | English |
| last_indexed | 2024-12-10T05:32:37Z |
| publishDate | 2015-01-01 |
| publisher | Universitetsforlaget |
| record_format | Article |
| series | Norsk Medietidsskrift |
| spelling | doaj.art-32480af805284f0ab37c782e3446c9222022-12-22T02:00:29ZengUniversitetsforlagetNorsk Medietidsskrift0804-84520805-95352015-01-012212218948693Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikkEirik Nymark EsperåsAbstract Norwegian party leaders’ Facebook communication: genres and symbols of proximity This article is based on quantitative and qualitative content analyses of 1,278 status updates and 336 comments published by seven Norwegian party leaders on Facebook. Based on theories of self-presentation, personification of politics and the Scandinavian political culture, the variations in genres and strategies of legitimization in the party leaders’ communication are studied. The article finds that the party leaders use Facebook to broadcast and promote their own political activities and actions. Even though Facebook does not seem to contribute to more dialogue with voters, it is argued that the party leaders demonstrate clear images of proximity and closeness to the public.https://www.idunn.no/nmt/2015/03/facebook-kommunikasjonen_til_norske_partileiarar_sjangrar_Social mediaPolitical elitesSelf-presentationMiddle region behaviourSocialmediaPoliticalelites |
| spellingShingle | Eirik Nymark Esperås Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk Norsk Medietidsskrift Social media Political elites Self-presentation Middle region behaviour Socialmedia Politicalelites |
| title | Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk |
| title_full | Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk |
| title_fullStr | Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk |
| title_full_unstemmed | Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk |
| title_short | Facebook-kommunikasjonen til norske partileiarar: sjangrar og nærleiksymbolikk |
| title_sort | facebook kommunikasjonen til norske partileiarar sjangrar og naerleiksymbolikk |
| topic | Social media Political elites Self-presentation Middle region behaviour Socialmedia Politicalelites |
| url | https://www.idunn.no/nmt/2015/03/facebook-kommunikasjonen_til_norske_partileiarar_sjangrar_ |
| work_keys_str_mv | AT eiriknymarkesperas facebookkommunikasjonentilnorskepartileiararsjangrarognærleiksymbolikk |