Malaysia’s SMEs credit industry: CSR taxanomy activities

Malaysia’s SMEs credit industry: CSR taxanomy activities

This paper studies the CSR taxonomy of customer satisfaction and their trust and loyalty activities to the local SMEs credit and lending industry in Malaysia. The data was collected from 365 customers based on convenience sampling and data analysed using structural equation modelling. The results sh...

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Bibliographic Details
Format: Article
Language:English
Published: Chamber of Financial Auditors of Romania 2018-02-01
Series:Audit Financiar
Subjects:
csr
customer satisfaction
image
loyalty
structural equation modelling
trust.
Online Access: http://revista.cafr.ro/temp/Article_9578.pdf

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