An online innovation platform to promote collaboration and sustainability in short food supply chains

A sustainable Short Food Supply Chain (SFSC) requires collaboration among all actors, which nowadays is facilitated by information and communication technologies (ICT). However, not all SFSC stakeholders network with others in this way, and it is not clear what will draw them to ICT interaction. A s...

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Main Authors: Foteini Chrysanthopoulou, Marieke Lameris, Gunter Greil, Dusan Vudragovic, Katherine Flynn
Format: Article
Language:English
Published: ISEKI_Food Association (IFA) 2022-07-01
Series:International Journal of Food Studies
Subjects:
Online Access:https://iseki-food-ejournal.com/ojs/index.php/e-journal/article/view/990
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author Foteini Chrysanthopoulou
Marieke Lameris
Gunter Greil
Dusan Vudragovic
Katherine Flynn
author_facet Foteini Chrysanthopoulou
Marieke Lameris
Gunter Greil
Dusan Vudragovic
Katherine Flynn
author_sort Foteini Chrysanthopoulou
collection DOAJ
description A sustainable Short Food Supply Chain (SFSC) requires collaboration among all actors, which nowadays is facilitated by information and communication technologies (ICT). However, not all SFSC stakeholders network with others in this way, and it is not clear what will draw them to ICT interaction. A simple, user-friendly website, the SMARTCHAIN Innovation Platform, evolving since March 2019, may facilitate interaction and cooperation among SFSC stakeholders. This article presents the Platform's development and evaluates its efficacy and impact by analysing data from Google Analytics (GA) and other sources. Primary Platform features promote communication and information sharing: these are the 1) Innovation Hubs in 9 European countries, 2) Inventories including 150 SFSC innovations and 50 SFSC initiatives, 3) Resources databases of Publications and Weblinks, and 4) Training section. GA showed that visitors to the Platform increased slowly in the 16 months since its start, and the number of page views increased with the amount of time on the Platform. The most visited page of the Platform was the information-providing Innovation Inventory. Most Platform users were in partner countries of the SMARTCHAIN project, but not all Innovation Hubs had high numbers of users. Most users arrived at the Platform by direct link, but LinkedIn was the most important originating social network. Taken together, these data suggest growth potential for an easy-to-use website that provides useful and up-to-date information but little inclination for SFSC stakeholders to use an online Platform for communication.
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spelling doaj.art-325f4bf877604342b0c15b39d650c3122022-12-22T01:54:18ZengISEKI_Food Association (IFA)International Journal of Food Studies2182-10542022-07-0111010.7455/ijfs/11.SI.2022.a9279An online innovation platform to promote collaboration and sustainability in short food supply chainsFoteini Chrysanthopoulou0Marieke Lameris1Gunter Greil2Dusan Vudragovic3Katherine Flynn4ISEKI-Food AssociationNederlands Bakkerij Centrum (NBC)ISEKI-Food AssociationUniversity of BelgradeISEKI-Food AssociationA sustainable Short Food Supply Chain (SFSC) requires collaboration among all actors, which nowadays is facilitated by information and communication technologies (ICT). However, not all SFSC stakeholders network with others in this way, and it is not clear what will draw them to ICT interaction. A simple, user-friendly website, the SMARTCHAIN Innovation Platform, evolving since March 2019, may facilitate interaction and cooperation among SFSC stakeholders. This article presents the Platform's development and evaluates its efficacy and impact by analysing data from Google Analytics (GA) and other sources. Primary Platform features promote communication and information sharing: these are the 1) Innovation Hubs in 9 European countries, 2) Inventories including 150 SFSC innovations and 50 SFSC initiatives, 3) Resources databases of Publications and Weblinks, and 4) Training section. GA showed that visitors to the Platform increased slowly in the 16 months since its start, and the number of page views increased with the amount of time on the Platform. The most visited page of the Platform was the information-providing Innovation Inventory. Most Platform users were in partner countries of the SMARTCHAIN project, but not all Innovation Hubs had high numbers of users. Most users arrived at the Platform by direct link, but LinkedIn was the most important originating social network. Taken together, these data suggest growth potential for an easy-to-use website that provides useful and up-to-date information but little inclination for SFSC stakeholders to use an online Platform for communication.https://iseki-food-ejournal.com/ojs/index.php/e-journal/article/view/990smartchainagri-foodinnovation platformshort food supply chainlocal food systemssustainability
spellingShingle Foteini Chrysanthopoulou
Marieke Lameris
Gunter Greil
Dusan Vudragovic
Katherine Flynn
An online innovation platform to promote collaboration and sustainability in short food supply chains
International Journal of Food Studies
smartchain
agri-food
innovation platform
short food supply chain
local food systems
sustainability
title An online innovation platform to promote collaboration and sustainability in short food supply chains
title_full An online innovation platform to promote collaboration and sustainability in short food supply chains
title_fullStr An online innovation platform to promote collaboration and sustainability in short food supply chains
title_full_unstemmed An online innovation platform to promote collaboration and sustainability in short food supply chains
title_short An online innovation platform to promote collaboration and sustainability in short food supply chains
title_sort online innovation platform to promote collaboration and sustainability in short food supply chains
topic smartchain
agri-food
innovation platform
short food supply chain
local food systems
sustainability
url https://iseki-food-ejournal.com/ojs/index.php/e-journal/article/view/990
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